Communatications 338 - Media Planning

This is my main focus in my schooling. I am an Advertising Major, it is my passion.

This class, Media Planning, focuses more on the business side of advertising. (No it's not just a bunch of people sitting around trying to figure out how to make people laugh.) For this class I worked with a group of other students, to study and plan out a full advertising campaign. There was some research done before hand, but we had to do a lot ourselves.

We were assigned to plan a campaign for Bullfrog Sunblock. Our task was to figure out what they have done in the past, and compare that with what their competition has done. This was to help us decide what the best course of action is to take for them.

After deciding who were were going to target, we then used data from various research companies, such as Neilsen, the created a plan from there. This plan included, what times of the year we would advertise, what areas we would advertise in, and how much we would spend in each area and on which media.

This assignment was one that pushed me a tone. It gave me a taste of what I will see out in the industry, when I get there. The following is a link to the final product that my group and I came up with. It's quite in sightful.

Bullfrog Media Plan (PDF)


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